Hotel Events vs Rooms Playbook
Measure events as the hotel's premium product lane and price weddings to reflect true profitability.
Three short reads. One calculator. Zero salesman.
Measure events as the hotel's premium product lane and price weddings to reflect true profitability.
Separate restaurant and front-desk staffing costs to eliminate the $2,000-3,000/month hidden overlap.
Track occupancy against RevPAR daily to catch the pricing gaps that erode high-season revenue.
Booking.com and Expedia keep 15-25% of every room. See what OTA-only rooms really pay you after commission.
Housekeeping cost-per-room rose 12.8% in 2025 while wages grew 3%. See if your minutes-per-room and team cost rate match the room rate.
Top hotels pull $22 per room-night in ancillary vs $11 average. Screen your three biggest upsell levers.
Direct bookings generate up to 60% more real profit per booking than OTA. Find the incentive sweet spot.
Global hotel cancellation runs ~40%. No-shows drain $30-65k a year from a 30-room property. Find where the bookings leak.
Each 1-point review-score gain on a 100-scale lifts RevPAR 1.42%. Tie a score target to a real revenue number.
Compute revenue per available room night to benchmark your property's yield against local comps.